A videotaped interview, whether it will be broadcast or played in-house, is an excellent opportunity for you to advance your ideas, introduce a new policy, or bring people up to date on issues affecting your organization and industry. Here's how to get good ratings:
When you're being interviewed on camera, you can come across as just another talking head. Or, you can cut a sharp image that people will remember. It's up to you.
Reprinted from PS for Business Communicators®, ECG's client newsletter.