"What's that line from the old movie? Something like, 'you had me at hello,'" a client said. "That's how I reacted to the speaker today. He started with a story, one about building a tree house with his father. Within his first few sentences, I was building a parallel story in my mind, one about planting a vegetable garden with my own dad. The speaker's story sometimes dovetailed and sometimes departed from my own, but it drew me in, made me recall my own experience, recreated many of the emotions of my foray into gardening, gave me the context for the points that followed. Both his story and mine remained in my mind throughout his presentation, helping me understand his message and motivating me to act upon it. He did indeed have me from hello."
Our client's reaction is not unusual. Stories carry power and can empower.
You may have heard the axiom that managers direct and executives convince, but true leaders inspire. How? By rediscovering that, regardless of role or position, a good way to inspire as well as to be remembered and understood is by telling a compelling story relevant to and illustrative of the major messages of a presentation.
Who should attend?
Corporate executives looking to enliven their presentations, business communicators who deliver complex information, and sales executives who want to become more memorable will all benefit from learning to use stories well.
Business Storytelling is an advanced course and provides the greatest value to participants who have a solid presentations skills foundation. Thus, we recommend you first complete our Executive Presentations℠ seminar or a comparable course before enrolling. Please contact us if you have questions.
You will learn how to:
Business Storytelling is a one-day program that transforms the traditional techniques of storytelling into a strategic presentation method. In this seminar, we will teach you how to find stories, construct them to reinforce your business message, and use figurative language to make you and your presentations more effective and memorable.
If you are looking for a tool that not only overrides the tedium of many business presentations but works as a motivator and organizational guide, then this seminar is for you.
We offer this one-day seminar for groups of 4-12 participants.
Please contact us to enroll or to obtain more information.
For more information, U.S. callers may telephone us toll-free at +1-800-874-8278; international callers can reach us at +1-201-894-8200.