When faced with the challenge of a potentially problematic upcoming FDA panel, they solved the problem by calling in ECG.
(PDF FORMAT / 1.1Kb) Copyright 2012 Chief Executive Magazine.
Reprinted with permission by the Chief Executive Group (www.chiefexecutive.net)
“The more senior the leaders, the more they need to get to know each other. There's a reason, after all, that a handshake still represents a binding contract in some countries.”
— Peter Giuliano on the importance of in-person contact
particularly for leaders. (AP 2009)
“The ouster of General Motors chairman and chief executive G. Richard (Rick) Wagoner by the White House a few weeks ago should be a clarion call to business leaders everywhere — regardless of industry — as they wrestle with the impact of a distressed economy.”
— Peter Giuliano on the corporate leadership imperative
during the current economic crisis. (2009)
“They say a picture is worth a thousand words, but in sales sometimes a few chosen words can punch up your point with more power than any four-color brochure. But which words?”
— An interview with Frank Carillo from Selling Power magazine (2001).
“Anyone with a message and an audience to reach must embrace the reality that he or she is the medium, and therefore, the key to shaping both the message and the way it is received.”
— Peter Giuliano on the lessons of the 2004 US presidential campaign in this reprint from The Public Relations Strategist magazine. (2005)
(PDF FORMAT / 1.7KB) Copyright 2005 The Strategist.
Reprinted with permission by the Public Relations Society of America ( www.prsa.org).
“Historians will argue over his record, but if there's one clear thing about Ronald Reagan's legacy it was his uncanny ability to fashion simple but powerful messages and convey them with force and believability.”
— Peter Giuliano comments on the former president's unique style in this reprint from The Public Relations Strategist magazine. (2004)
(PDF FORMAT / 1.8Kb) Copyright 2004 The Strategist.
Reprinted with permission by the Public Relations Society of America (www.prsa.org )